Instead of advertising The National Parks as the great outdoors, why not create more of a sentimental value?
By using a common insight that scents trigger memory, The National Parks Association is raising awareness through an exclusive cologne line to bring the classic dad back to their childhood.
With a record of 24-58 in a city that’s known for losing teams, how does the Atlanta Hawks Basketball Club regain it’s reputation? By showing their hard work into doing so–Tomorrow Starts Today.
Tomorrow Starts Today was a new branding campaign featuring TV, Print, OOH, Social, and Radio for the 2018-2019 Season. The look was inspired by gritty, boxing posters that evoked emotion with a never-look-back attitude.
Although Talenti is known for their high quality flavors and ingredients, the brand was falling behind in the dessert category. The 2018 campaign revs up the brand with a fresh style through ‘deconstructed blooms,’ featuring premium ingredients only found in the iconic Talenti jar.
If you were looking for the Costco brand that sells handles of cheap vodka, you won’t find it here. The other Kirkland’s, a home decor brand, was falling behind to their competitors and consumers weren’t interested in the out-of-date retail store. To relaunch the brand, Chemistry designed a stylistic approach that included their emblem and feel good photography. All inspired to Bring Happiness Home.
Stop gender inequality before it (really) starts. To target advertising students, the 3% Conference partnered with portfolio schools to spread awareness and offer a solution to this very real problem.
YOUNG SHITS MARCH 2017 FINALIST
Better Business Bureau
The gender pay gap is happening now. In response, the Better Business Bureau has a simple solution: a unique seal to show which companies are offering equal pay.
Companies, who have nothing to hide, will now be recognized. While, companies who’ve been secretly paying less now look a little naked without the seal.
Atlanta Convention Visitors Bureau
To encourage coastal creative sorts that Atlanta isn’t a Southern city, we created a social media instant experience to show that Atlanta is On a Different Level.