Netflix

In Netflix’s new teen drama series, Grand Army, each character faces some kind of struggle to feel seen — much like the rest of Gen Z. Our challenge was to amplify these characters as the voice of Gen Z in NYC during a pandemic.

So we created socially distanced school buses, covered in graffiti quotes from the show, and drove them around the city’s most Instagrammable locations. The footage went live on Netflix’s main account, and gained so much social attention the show moved into the top three most streamed on Netflix with a 184% increase in social chatter around the show.

CCO: Chris Breen ECD: Will Benham GCD: Mike Groenewald CW: Lauren Glynn ADs: Me + Maggie Homer