CG Insurance
The task was to make one of the largest insurance companies in the Caribbean to be leading in social media for insurance.
And we did just that.
Here are some of my favorite projects that got us there.
Sir On the Street (2024)
CG is a proud sponsor of the West Indies Cricket Team (Windies). So to get people excited about the upcoming England matches, we asked one of the greats, Sir Curtly Ambrose, to ask fans some World Cup Trivia and Rapid Fire True or False. Within the first day of posting, our video was the most viewed for CG and Windies TikTok and over 60K views on Instagram.
ACDs: Lily Stockton + Cleo Bess Williams CW: Jack Cornett AD: Me
Mic’d Up Junior (2024)
Sir Curtly is a legend in the cricket world. He’s been interviewed by everyone, he’s seen and done it all. So why not make him get in the hot seat with an 11 year old? We let our Mic’d Up Junior take the lead, and the engagement rate outstanding with over 158K views, 439 shares, and a 2.3% engagement rate.
ACDs: Lily Stockton + Cleo Bess Williams CW: Jack Cornett AD: Me
CG + Windies (2023-2024)
Some other high performing social using existing content and our creative imagination. Click on the image to take you to the content.
ACDs: Lily Stockton + Cleo Bess Williams CW: Jack Cornett AD: Me
