Sprite
I have been a part of many Put You On (PYO) opportunities on Sprite social channels. From concept phase to directing behind the scenes content, I’ve gained a lot of concept and production experience on the largest social platforms by creating content for Black creators and arbiters. Below are some of my favorites.
Coca Cola’s Biggest Tweet Ever (2022)
A simple content calendar post that swept the internet and won awards.
One Show Shortlist Direct Marketing – Social Media Post (2023)
The Drum Awards Category Winner - Low Budget (2022)
ACD: Brandon Brown CW: Keiarra McLean AD: Me + Forrest Newton
Sprite Limelight (2022)
One Grammy-winning producer. Three fire freestyles from Sprite Way’s hottest artists.
Summer 2022, Sprite wanted to be a part of the summer music vibes by partnering with James Blake to create a hook and beat that creates a message around staying cool when “heat happens.” As a social activation, our team partnered with three rappers on the Sprite Way roster to film and edit freestyle sessions as well as put them in the hot seat for Heat Confessionals, where the rappers discussed the highs and lows of being artists on the rise.
ACD: Brandon Brown CW: Keiarra McLean + Daniel Cobb AD: Me + Forrest Newton Content Producers: Johnathan Fain + Lauren Winchester
Live From the Label (2021)
Sprite’s bringing the summer’s hottest performers to the virtual stage with opening performances by Sprite Way artists. On social, I along with a team of designers and content creators, connected and developed promotional content for the concerts, artist-to-artist interviews, PYO merch designer carousels, and behind the scenes content of live performances.
ACD: Guillermo Casanova CW: Keiarra McLean AD: Me + Forrest Newton Content Creators: Johnathan Fain, Galen Brooks + Michael McLenighan
Sprite Way (2021)
Sprite Way, originally created by the 2020 Havas social team, highlights rising hip-hop artists, indie fashion designers, and graphic creatives. When my team took the reins for the 2021 artist rollout, we led with a fresh logo animation inspired by Sprite’s lemon-lime roots, and launched the “We Got Next” campaign—tying in NBA playoff energy with basketball-inspired visuals and trading card style artist reveals. Content ran across stories, feed, and paid, generating strong engagement and positive feedback.
ACD: Guillermo Casanova CW: Krissy Blackmon AD: Me
Old Logo
Logo Animations
We Got Next Campaign
New Logo
Spicy Szn (2021)
The internet’s favorite drink, Sprite Winter Spiced Cranberry, is back, spicier then ever, AND at everyone’s dinner table for the holidays. My partner and I created meme-able moments that always happen around the holiday table.
ACD: Guillermo Casanova CW: Keiarra McLean AD: Me + Forrest Newton Content Producers: Johnathan Fain + Lauren Winchester
Sprite Way Spotlight (2021)
To announce more Sprite Way news and highlights, we created the Spotlight look and feel as a file system for our content creators to use that could take copy, videos, and images from various media partners and build out custom posts easily.
ACD: Guillermo Casanova CW: Keiarra McLean AD: Me + Forrest Newton
