Sprite.
I have been a part of many Put You On (PYO) opportunities for Sprite’s social channels. From concept phase to directing behind the scenes content, I’ve gained a lot of concept and production experience on the largest social platforms by creating content for Black creators and arbiters. Below are some of my favorites.
Coca Cola’s Biggest Tweet Ever (2022)
A simple content calendar post that swept the internet.
ACD: Brandon Brown CW: Keiarra McLean AD: Me + Forrest Newton
Sprite Limelight (2022)
One Grammy-winning producer. Three fire freestyles from Sprite Way’s hottest artists.
Summer 2022, Sprite wanted to be a part of the summer music vibes by partnering with James Blake to create a hook and beat that creates a message around staying cool when “heat happens.” As a social activation, our team partnered with three rappers on the Sprite Way roster to film and edit freestyle sessions as well as put them in the hot seat for Heat Confessionals, where the rappers discussed the highs and lows of being artists on the rise.
ACD: Brandon Brown CW: Keiarra McLean + Daniel Cobb AD: Me + Forrest Newton Content Producers: Johnathan Fain + Lauren Winchester
Live From the Label (2021)
Sprite’s bringing the summer’s hottest performers to the virtual stage with opening performances by Sprite Way artists. On social, we created promotional content, artist-to-artist interviews, PYO merch designer carousels, and behind the scenes content of live performances.
ACD: Guillermo Casanova CW: Keiarra McLean AD: Me + Forrest Newton Content Producers: Johnathan Fain, Galen Brooks + Michael McLenighan
Spicy Szn (2021)
The internet’s favorite drink, Sprite Winter Spiced Cranberry, is back, spicer than ever, AND at everyone’s dinner table. The team created meme-able moments that always happen around the holiday table.
ACD: Guillermo Casanova CW: Keiarra McLean AD: Me + Forrest Newton Content Producers: Johnathan Fain + Lauren Winchester