Atlanta Hawks

With a 2018 record of 24-58 in a city that’s known for losing teams, how does the Atlanta Hawks Basketball Club regain it’s reputation? By showing their hard work into doing so–Tomorrow Starts Today.

I was tasked with developing the campaign design for out-of-home, print, digital, social and in-stadium content. The look was inspired by gritty, vintage boxing posters and black and white photography that evoked emotion with a never-look-back attitude.

CCO/CW: Chris Breen GCD: Brittany Riley CW: Bowen Mendelson AD: Me

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