Maya Campbell
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Holiday Inn Express

Americans love the open road. But after traveling 500 miles in an uncomfortable seat, tempers can be pushed and delirium may seep in. Holiday Inn Express is the thank god moment for every road trip.

Billboards

Road trips get a little tiresome at night.

 
 

OOH

Maps of HIE at reststops along with a mini stress pillow and travel brochure about accommodations.

 
 

Digital

WAZE ads that run from 9pm-4am show late night drivers when
they are close to a HIE included with easy booking.

 
 

Key Cards

Because no one knows how to use a key card the first time.

 
 

Air Fresheners

Next time you travelers pick up the keys of a rental car, these
little nose pleasers will be a part of the paperwork.