A social media post to encourage followers to tell their curly girl story,
and in return Shea Moisture gives them the awareness they deserve.
Mock magazine covers where each content marker is a statistic about natural hair
At the Atlanta Natural Hair Expo (April 2017), Shea Moisture wants to find out how they became to
embrace their curls through video diary. Each entry will be posted on the Shea Moisture website and social pages.
A special poem about mothers and daughters
learning from each other about their curly hair.
CW: Maya Campbell
Photography: Byron Brown
Poem: Austin Sprague