Maya Campbell
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Shea Moisture

Natural hair is seen as negative in society. Shea Moisture wants to be the voice of change for girls and women to embrace their naturally curly hair in all forms.

 

Print

Social

A social media post to encourage followers  to tell their curly girl story, 
and in return Shea Moisture gives them the awareness they deserve.

 
 

Guerrilla

Mock magazine covers where each content marker is a statistic about natural hair

 
 
 
 

Experiential

At the Atlanta Natural Hair Expo (April 2017), Shea Moisture wants to find out how they became to
embrace their curls through video diary. Each entry will be posted on the Shea Moisture website and social pages.

Digital

A special poem about mothers and daughters
learning from each other about their curly hair.

 
 

CW: Maya Campbell

Photography: Byron Brown

Poem: Austin Sprague